What We Do

BioDigix is an expert in the assessment of all the data sources (internal and external) of your organization.
These data assets could encompass enterprise transaction data, ex-factory sales, patient claims, patient service programs, CRM (VEEVA/Salesforce), IQVIA or other third party market and patient audit data, social media, marketing research and competitive intelligence.
BioDigix evaluates your major data assets and identify gaps that inhibit business performance. We assess your internal data collection, aggregation, integration, analytical, reporting and distribution capabilities. Based on the business model and strategic vision, BioDigix will design an integrated data and analytics platform which will maximize the business value of your data.
BioDigix ensures that your valuable resources are focused on implementing actionable insights and growing your commercial business. If you are venturing in the area of data digitization and advanced analytics, BioDigix can also provide strategic and operational leadership in function and team building, talent acquisition and on-boarding.
BioDigix has several different engagement models which provide active support in recruitment and capability development at all levels of your organization (analyst, manager and director).

BioDigix helps your organization in visioning, developing and executing commercial operations and strategies facilitated via advanced technology solutions to enhance the customer experience.
BioDigix consultants have built and deployed thousands of reports, dashboards and data visualizations that provide real-time, mission-critical business information.
BioDigix provides commercial analytics, insights and executive decision support through advanced tools and integrated platforms that leverage big data, artificial intelligence, machine learning and predictive analytics.
BioDigix builds and deploys a range of reports, dashboards and customized analyses. These range from KPI Dashboards/Scorecards for your senior leadership team, daily sales flash reports for commercial, finance and sales teams or marketing and sales dashboards based on IQVIA market audit data, patient compliance, adherence and operational metrics from patient service programs.

BioDigix ignites sales growth by working with organizations to enhance sales force effectiveness. These initiatives include assessment of commercial sales models via organizational design or redesign, including sales force sizing, territory alignment and restructuring and segmentation and targeting.
BioDigix also supports ongoing sales operations by designing sales incentive compensation plans, payouts policies and documentation, establishing quantitative sales targets and qualitative KPIs or MBOs, tracking of payouts via individual sales representative level dashboards and other performance dashboards.
BioDigix helps organizations to pivot their customer engagement model in the COVID-19 era. This involves the acceleration of digital ecosystems and digital channels as a primary customer engagement standard. Therefore, it is imperative to have a strategic view of how diverse tools, technology and changed customer behaviour will impact sales force activities.
BioDigix integrates technology, competencies and change management to ensure that your commercial organization is ready for the new digital future. BioDigix supports your organization by fast-tracking the implementation of digital capabilities. Some of these initiatives include multi-channel and omnichannel marketing, guided customer journeys, leveraging VEEVA Engage for e-detailing, remote sampling and capturing physician consent to conform to privacy regulations.

BioDigix consultants are experts in product and sales forecasting, having designed and deployed over 150 commercial forecast models, encompassing nearly every therapeutic area.
We have built dollar-based, unit-based and epidemiology/patient-based forecast models to estimates sales, market shares and patient volumes for inline and pipeline products and new launches.
BioDigix models have served as the “foundational forecast model” for organizations. Our forecast models have been used in monthly S&OP forecast meetings which align Supply Chain, Finance, Marketing and Business Analytics teams on a common platform to produce an unambiguous forecast that also feeds the quarterly, annual and 5-10 year strategic forecasts.
BioDigix provides executive leadership, marketers, strategic planners, demand and supply chain forecasters and financial analysts with a precise, well-timed understanding of product demand that is the foundation of successful commercial operations.

BioDigix provides project management support and functions as an extended member of your team to ensure a successful new product launch.
BioDigix consultants have led or facilitated led new product launch commercialization initiatives such as market opportunity analyses; demand assessment and sales/share forecasting; segmentation, targeting and positioning; distribution and supply strategy; pricing, market access and free drug bridging analysis; patient and HCP unmet needs and journey; patient and HCP message testing, promotional/branding materials testing; pre and post-launch usage, attitude and message recall; sales force sizing, sales incentives and sales quota planning; war gaming and competitive strategy; pre and post-launch KPI setting and monitoring.

- BioDigix utilizes one-on-one qualitative interviews, focus groups, industry events and conference coverage and quantitative surveys to serve the marketing research, competitive and strategic intelligence needs of our clients.
- BioDigix enables clients to make strategic decisions in the areas of new product and technology assessment, licensing and portfolio optimization, competitive and industry intelligence, competitive strategy, new product launches, acquisitions/alliances/mergers, reimbursement and pricing analysis, commercial feasibility assessment, brand equity management and other marketing mix issues.
- BioDigix provides a unique competitive intelligence monitoring system where we provide on-going and timely strategic insights on key intelligence questions/topics that result in “live” and dynamic competitive assessments.
- BioDigix also offers scenario planning and business war gaming workshops for long term strategic planning and competitive response modelling initiatives.

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